Driving Newsroom Innovation

The Baltimore Sun Media Group owns The Sun and many other regional newspapers, including The Capital Gazette, The Carroll County Times, and The Aegis. The newsroom publishes 3-4 issues daily, with different deadlines.

Using ProtecMedia’s AIDA DXP and Milenium Designer software, I’ve helped drive newsroom innovation by training in automated print production with creative control and identifying ways to streamline processes to meet deadlines. Additionally, I proofread the covers and jump pages while designing the layout for the inside pages, ensuring a simple reading experience and aesthetically pleasing pages.

In working with The Brown & White, I also was responsible for curating the weekly newsletter. On Mailchimp, I used click-map analysis to determine the most effective locations for hyperlinks and story topics that generated the highest traffic. Additionally, I used A/B testing to determine the best time to send the newsletter. My analysis, modifications, and consistency with the paper’s newsletter format over one semester helped generate over 1,500 direct sources of traffic from a newsletter audience of 700 — nearly triple the figure the newsletter garnered the previous semester.

Click below to view all issues and publications I’ve helped produce.